Energy Efficiency Movement
Event toolkit – Guests

Guest target groups

Target a diverse group of different stakeholders.

For interactive events

Workshops, symposiums, roundtables, etc.

C-Level and Senior decision makers who can drive energy efficiency initiatives within their organizations

  • Industry (peers, customers, and suppliers)
  • Trade associations / Authorities / Government
  • Academia / Research
  • NGOs and Non-Profits
  • Media / Thought leaders
  • Technology providers / Solution partners

10-25 attendees*

  • Keep it small and interactive for deeper engagement
  • Ensure every participant contributes to discussions and knowledge-sharing

*Expect 40% will not be able to attend. Hence, invite more to reach to your expected group size.

For presentation events

Webinars, lightning talks, conferences, etc.

Decision-makers and thought leaders interested in learning about energy efficiency trends, best practices, and innovations.

  • Industry (peers, customers, and suppliers)
  • Trade associations / Authorities / Government
  • Academia / Research
  • NGOs and Non-Profits
  • Media
  • Technology providers / Solution partners

50+ attendees

  • Broader, more diverse audience enables mass knowledge-sharing and offers
    opportunities to reach a wider network of
    stakeholders
  • Larger attendee size accommodates varying levels of interaction, from passive listening to
    active Q&A, ensuring wide dissemination of
    knowledge and ideas

Guests experience journey

From promotions to post-event engagement – Plan enough time and effort of getting people to accept the invitations, and consider your use of social media according to the exclusivity of the event.

Save-the-date

You may inform your guests briefly about the event, so that they can mark the date in the calendar early.

~3 months before the event

Invitation

Invite the guests formally and let them know what the event is all about. Show them, why attending might be beneficial to them.

~2 months before the event

Registration

Ask your guests to register before a set date, so that you can plan for your exact number of attendees. Send a reminder to unregistered guests about a week before registration ends.

~1 month before the event

Event

Transform your guests into a community around the shared interest of energy efficiency.

The event

Save-the-emotion

A few days after the event, keep the memory alive by sending an emotional look back. This can be photos or videos from the event, or a personal summary of highlights and takeaways.

~3 days after the event

Join the Movement – Call-to-action

Motivate your attendees to join the Energy Efficiency Movement and to engage with the larger community.

~1 week after the event

Start your own event – Call-to-action

Remind your attendees that organizing events is a good opportunity to foster Energy efficiency solutions within their existing network and grow the Movement. Motivate them to become a host themselves.

~4 weeks after the event
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