Communication toolkit
To help you share your involvement with the Energy Efficiency Movement, we’ve created a variety of templates for communications through social media, newsletters, or your website. Feel free to use them to announce your membership, invite others to join, or promote our shared mission of energy efficiency. Feel free to choose a template that suits your company’s voice, or customize them into your own message.
You will also find visual assets to support your communications: the EEM logo available in different formats, as well as EEM images. Feel free to use them for your internal and external communications over various channels.
Please remember to follow our code of social media conduct as you help spread the word about our collective commitment towards a sustainable future.
Social Media Guidelines
EEM encourages you to use social media channels consciously and sustainably by following these 5 general rules:
- Act as an ambassador: Be aware that you act as a spokesperson for EEM. Choose the topics you want to talk about carefully, behave professionally and demonstrate your expertise.
- Show personality: Aim to show your human voice in your writing, avoid jargon and keep it simple.
- Treat others with respect: Be objective and base your arguments on facts. In your own interest and in the interest of EEM, avoid defamatory, offensive or provocative content.
- Provide added value: Only post content that is relevant to your audience. This also means, the sole retweeting or sharing of posts from other accounts is not enough. When retweeting or sharing posts from other accounts, add your personal evaluation to increase relevance.
- Mind rights, especially copyrights: If required, make sure you have the author’s permission and name copyright information when you distribute videos, music or photos of third parties. Follow GDPR rules: You must ensure, especially with videos, pictures and private information, to protect the personal rights of the persons concerned. Check whether you need to person’s consent before you publish
To avoid legal issues or public arguments, please be aware of the following don’ts:
- Do not share financial topics: Regardless of your position financial topics are only to be communicated via EEM’s channels.
- Do not share strategy, Mover or sales data: Any information that is confidential, copyrighted or has not yet been officially publicly released is not to be published online. This also includes details of products and technologies.
- Do not comment on controversial issues: Do not comment on, like or retweet/share controversial posts and avoid statements about religion, political parties or crisis situations.
- Do not be negative about your fellow Movers or partners: Bad experiences with customers, suppliers or partners can happen. These experiences are not to be addressed on social media as they can damage the reputation of our partner companies and our reputation at the same time.
Legal requirements and code of social media conduct
1.1 Code of Conduct
As for anything we do at EEM, our Code of Conduct applies to social media communications. When posting on social media your account, remember that you officially represent EEM as a Mover and should act accordingly. Be especially careful not to release sensitive and/or confidential information, not to infringe copyright, and to communicate respectfully.
1.2 Data Privacy
In the EU the General Data Protection Regulation (GDPR) aims to give individuals protection and control over their personal data. The EEM will comply at every level. Stricter rules may apply in some countries. When in doubt about the use of images and videos please consult with the EEM team.
1.3 Copyright
- Do not copy text or any other copyrighted material from any other party. You may write about any suitable public information, as long as it is in your own words and does not violate the topic restrictions listed (see section 4.1 – what content can I post?). When referring to external texts (e.g. media articles or posts), the source of the content must be clearly stated.
- If you can’t find any suitable EEM brand images or videos, please contact the EEM team to ask for further material.
- Mind privacy laws when you take pictures of people. Be careful with third-party locations as they may be copyrighted or otherwise restricted. Make sure to not display sensitive or confidential information. When in doubt about imagery please consult with the EEM team. Please also make sure to follow the terms of use of the respective platforms which might go beyond legal requirements. Violations of terms might lead to content being deleted or accounts being suspended.
1.4 Greenwashing
The EEM does not tolerate any form of greenwashing, which is the practice of making false or misleading claims about an organization’s environmental friendliness and efforts. Basic rules to prevent greenwashing:
- EEM is committed to providing truthful, accurate and verifiable information about the environmental benefits and impacts of its activities, solutions, and technologies.
- Our environmental claims are based on reliable and up-to-date evidence, data, and methodologies.
- Do not make any false or misleading claims or statements that could deceive or confuse our beneficiaries, members, partners or the public about the environmental performance or attributes of our organization.
- Ensure that your claims are clear and specific and avoid vague and misleading language. For example, avoid vague terms such as “green” or “eco-friendly”.
- Ensure that all environmental claims can be substantiated with valid and credible evidence. Provide the source and methodology of your data and calculations when appropriate
